Coop Naturaline represents feel-good fashion made from pure organic cotton that is produced using fair and environmentally-friendly methods. Together with Rotkreuz-based Remei AG, we are a global pioneer in fairly traded organic cotton and are currently the biggest provider in this area.
The philosophy of Naturaline can be easily summarized: 100% fair production, 100% organic cotton, 100% transparency in the supply chain and 100% CO2 neutrality. Our Naturaline textiles must be manufactured from organic cotton. This is cultivated and processed by around 6,000 farmers in India and Tanzania, in accordance with the bioRe standard.
Organic agriculture also offers a resource-friendly alternative for cotton, enabling production without any health risks and without the need for small-scale farmers to rely on loans. Organic cotton growing uses techniques such as crop rotation and producing compost and natural crop protection agents to generate sustainable yields. More stable ecosystems and the move away from monocultures reduce yield loss in the event of drought or pest infestation.
Not just the cultivation, but also the processing of Naturaline textiles is environmentally friendly and not harmful to health. The use of chemicals is very tightly regulated, and hazardous chemicals are prohibited in all stages of production. An independent monitoring body reviews the various processes on a regular basis.