Our Miini Region quality label promotes regional added value in Switzerland through the targeted support of farmers, smaller producers and suppliers. The origin of the raw materials and the fastest possible transport routes to the sales outlets are key considerations.
Miini Region from Coop offers more than 3 200 selected regional products from farmers and producers in your area. The Miini Region quality label is attached to products that are produced regionally, thus securing jobs in all areas of Switzerland, and offer environmental added value due to short transport routes. The range comprises all daily food staples such as cheese, sausage, fruit and vegetables, as well as cut flowers, seedlings, herbs and plants. These are identified on the shelves with the clover symbol.
All products from our Miini Region range are subject to stringent requirements and undergo a strict inspection and certification process.
The Swiss Association for Regional Products owns the national guidelines for regional brands and the regio.garantie brand, and represents the interests of regional producers with regard to the cantons, federal government, trade partners and other organizations. Since 2024, we have acknowledged the guidelines for regional brands and the corresponding brand regio.garantie for our Miini Region quality label. These guidelines provide a standardized basis for the independent inspection and certification of regional products across Switzerland.
Through our Miini Region label, we promote regional and sustainable products and support strong regions. We would like to introduce you to three regional producers. More information on other Miini Region suppliers and their exciting background stories can be found on our Miini Region website.