The Marine Stewardship Council (MSC) founded by the WWF has been dedicated to sensitively manage wild-caught fish since 1997. The seal of approval is only awarded to fisheries that follow the MSC's simple, yet effective rules on wild-caught fish.
Many stocks of tuna are now threatened or overfished. Therefore, in 2007 we removed bluefin tuna from our range, followed by bigeye tuna in 2008. Instead, we now sell fresh tuna from stocks that are monitored by a WWF development project.
As well as the problem of overfishing, many fishing methods also harm the environment by damaging the ocean floor or resulting in unintentional bycatch.
Line fishing, in contrast, is a responsible method in which fishing lines with baited hooks are cast into the water from an anchored or small moving boat. Tuna is caught individually using this method.
With our help and that of the WWF and Deutsche Investitions- und Entwicklungsgesellschaft (DEG), fishermen in the Philippines have launched a line fishing project for yellowfin tuna. A number of communities with a fleet of around 2,200 wooden boats are working with the project partners in the Philippines. The safeguarding of long-term market access, traceability and a project structure based on partnerships strengthen the fishermen's position and secure their livelihood.